Susan (Souxsie) Campbell

The Executive Forum at THE PLAYERS Championship brings the PwC brand to life and provides an accelerated level of connectivity for clients, PwC partners and leadership. 

The "with" concept originated from one of PwC's core values, ‘Working together.’ It is used to emphasize the power of delivering one firm, by collaborating and co-creating solutions with our stakeholders. 

The use of patterns and geometric blocks come together, similar to the way our technology, business platforms and talent come together, to create positive outcomes out of seemingly disparate ideas, industries and disciplines.

Role: Collaborated with creative team on concept ideation and development, environmental branding and graphic design.

Not for further use without permission from PricewaterhouseCoopers LLP.

Thanks to PwC, The First Tee's mission to impact lives of young people through the game of golf is highlighted during THE PLAYERS Championship.

PwC's partnership with the MIND Research Institute at Stadium Village, supports the commitment both organizations have to closing the opportunity, education and skills gap in underserved communities and prepare youth to develop into tomorrow's technology enabled leaders.

Role: Graphic design, environmental branding.

APEC is the premier Asia-Pacific economic forum. Its primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific region. PwC's lounge at the event enabled conference attendees to grab a hand-crafted coffee between sessions, connect with other attendees, and catch up on PwC’s thought leadership. The design featured a 19’ fabric wall, which served both as a focal point and a way to highlight key findings from PwC’s 17th Annual Global CEO Survey.

Role: Graphic and environmental design, 3D modeling.

Not for further use without permission from PricewaterhouseCoopers LLP.

The annual ACAMS AML conferences have gained more momentum since the issue of financial crime has become a rising concern. I was charged with branding this 20’ x 20’ booth and all supporting conference materials for PwC's Risk Assurance practice.

Bold design and clear messaging work together to communicate PwC’s approach of embracing technology, data analytics and human insight to address and resolve this global epidemic.

Role: Graphic and environmental design, 3D modeling, storyboarding for animation.

Not for further use without permission from PricewaterhouseCoopers LLP.

PwC Global quarterly thought leadership publication for telecom, cable, satellite and Internet executives. Volume 18, No.1, featured articles and interviews with top industry thought leaders on topics of discipline, innovation and growth.

Role: Graphic design, photography research, selection and procurement.

Not for further use without permission from PricewaterhouseCoopers LLP.

This publication was the first in a series of reports targeting executives in the technology industries. Volume 1 explored digital convergence, talent management, changing intellectual property strategies and the effect of rising demand for green products and operations. The design features bold typography, stunning photography and clean data visualization to support key messaging.

Role: Graphic design, photography research, selection and procurement.

Not for further use without permission from PricewaterhouseCoopers LLP.

Directors' College 2008 provided an exclusive and intimate setting for board members of public companies to discuss shareholder activism. The invitation features clean typography and curated black and white photography. The piece was printed on metallic cover stock to highlight the ethereal nature of the imagery.

Role: Graphic design, photography selection.

Not for further use without permission from PricewaterhouseCoopers LLP.

This second edition of Strategic Supply Chain Management was a collaboration between Joseph Roussel of PwC's Strategy and Operations practice and Shoshannah Cohen, Director of Global Supply Chain Management at Stanford University's Graduate School of Business.

In addition to collaborating on the cover design, I worked closely with the authors to create 80 easy-to-read tables and diagrams, to illustrate key concepts and the results of benchmarking research.

Role: Graphic design, data visualization.

Not for further use without permission from PricewaterhouseCoopers LLP.

Partners for Youth with Disabilities (PYD) empowers youth with disabilities to reach their full potential by providing transformative mentoring programs, youth development opportunities, and inclusion expertise. This pro bono piece was designed for their annual fundraiser gala.

Role: Graphic design, client management.

Commissioned to create the billboard for Boston's Theater 4 production of The Blue Room, David Hare's adaptation of Arthur Schnitzler's La Ronde. The play concerns a daisy-chain series of intimate encounters, with an actor and an actress each portraying five characters. Bringing satiric wit to scenes of romance, sex, isolation and hypocrisy, Hare constructs a window on the most complex of human relationships.

The design features lead actress Judith Kalaora cast in blue light, sporting wings.  The overlay provides an opportunity for us to explore our own voyeurism, personal boundaries and vulnerability. Photography by Chrissa Markos.

Role: Graphic design, logo design.

Award-winning photographer Darlene DeVita is renowned for her spirited wedding photography that captures the big (& little) in the Big Day. Clients and fans consistently describe Dar’s images as engaging, fresh and elegant. Her creative eye, patience, humor and unobtrusiveness have made her one of the most sought-after photographers in Greater Boston. The square format and black and white photography in this promotional brochure are a nod to Dar's preference for shooting with a square format camera.

Role: Graphic design.

The Boston Rally Center was the first of 200 centers MCI planned to open nationwide to accommodate their growing mobile workforce. Occupying 24,500 rentable square feet split between the sixth and seventh floors of the Prudential Center, the Rally Center reimagined the office experience for MCI's 5,000 employees.

Although hoteling was considered, this offered little opportunity for creating the personalized work spaces that both sales and service employees required. The design embraced the idea of creating unique temporal spaces that accommodated varying functional needs.

Role: Interior Design.

Springfield Hospital is a not-for-profit, critical access hospital located in Springfield, VT. As part of an integrated system of care, including a network of ten federally qualified community health center sites, Springfield Hospital serves communities in southeastern Vermont and southwestern New Hampshire.

Although Springfield's alluvial flats made it among the best agricultural towns in the state, its water power -- produced by the Black River falls -- helped it develop into a thriving mill town in the nineteenth and early twentieth century. By 1996, however, the mills were long gone and the town had become an economically depressed and somewhat bleak area.

HDB Architects were commissioned to renovate and expand the Springfield Hospital's cafeteria. The design attempted to bring to mind the town's glory days, recreating a 1950s-style diner onsite.

Role: Lead architect and interior designer.